STRONG FRIENDS COMPANY

STRONG FRIENDS COMPANY

BalanceDigital HealthcareFitness

We develop the Smart Balance Trainer built-in Motion Detection Sensor and Online Fitness Platform.

Company Intro Video

Highlights

  • Focused on the investment for our company specializing in Fitness content platform and Exercise Equipment
  • Achieved contract with Samsung electronics “Purchase contract”
  • A lot of Patent relevant to the FAVE, Smart Balance Trainer such as 2 tech patents in US, Korea (registered) 2 design patent in US, Korea (registered) , 2 pending tech patents in US, Korea
  • Relation or Partnership with Samsung electronics (Samsung Mobile & Application Partnership Program) and Busan I park Professional Soccer team
  • Got the MIK TOP 2 (Aving news in S.korea)
  • Collaborating with Samsung electronics and I Park professional soccer team as Partner included medical industry
  • Raised KRW 300MW in Seed funding

Company Overview

FAVE is a smart balance trainer, designed based on the combination of fitness equipment and ICT. A motion sensor built-in FAVE allows you to enjoy various sensible contents by playing mobile games. FAVE enables you to not only have fun but build the body balance and core muscles. Thru the app, you can be provided lots of health data information, Such as usage of exercise and center of pressure (Index of body balance) in real-time monitoring.

 

 

 

Exercise Effect with FAVE

FAVE is designed in the shape of a hemisphere that let you make a various pose on it. With FAVE exercise, you can have many great physical effects for your body.

The effects of FAVE have been widely proven through biomechanical evaluation by certificate authorities. ( DAEGU UNIV. HANBAT UNIV, Busan Economic Promotion Agency, Footwear Industrial Promotion Center, Ergonomics Society of Korea )

 

Motion Sensor

A built-in motion sensor is put in FAVE. The sensor measures the quantity of motion of a moving body and calorie burn rate. The motion sensor is FAVE proprietary technology protected by a patent right.

 

Compatible with App

  • Online Training 

The app, called FAVE Fitness, provides a professional excise training program. Users who get FAVE are allowed to keep getting trained at home through the training program recorded by the professional trainers via the app. You can utilize all the features of FAVE through the built-in sensor and professional training program. Besides, it will be way better Faving with a bigger screen. Simply hook up the app to tv (with Smart mirroring or HDMI cable).

  •  Smart Healthcare

While you are doing FAVE, the motion sensor sends the exercise information to the server 42 times per second. Right after you’re done, the app informs you COP (Center of Pressure), VO2MAX, Calorie burn, activity time.

  • Video Game Interface

With FAVE, you can work out an playing video games connection to a Tablet. FAVE makes exercise more fun!

 Portable and Easy Care

FAVE is light enough to carry compared to other competitors.

Easy to remove dirt and stain

 

 

FAVE is recommended by experienced users.

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Every single technology of FAVE has been protected by patents and intellectual property rights.

 

 

 Inflate FAVE first

When you first open the product, the air-tube will be filled with air already. If you need to inflate the air-tube, you can use the enclosed air-pump coming with the product.

FAVE control

 

 

FAVE 350: For professional athletics and old hands

 

FAVE 450: For beginners and children

 

 

 

 

 

 

 

 

 

We started running Strong Friends, Inc. as a group of athletics considering the way of enjoyable excise. Our goal is to provide top-notch training products that everyone loves. In addition to producing balance trainers, we develop healthcare contents as well in which VR and AR are linked. Our final destination is to manage user experience data via AI and Deep learning to create IoT healthcare global platforms and products.

 

Problem Overview

In the covid 19 pandemic, it’s harder to find a safe place to exercise.

Exercising at home is the best alternative.

But how can we do it well and have fun at the same time?

Solution Overview

We invented a fun and easy way to exercise at home.

Our product fave, a smart home fitness exercise equipment, with a built-in multi-sensor of advanced algorithms.

You can participated in live fitness classes, you can check the result after exercise immediately through mobile app.

Go-to-Market Strategy and Business Model

We will open offices in the United States, the United Kingdom, Israel, and Indonesia and provide global subscription services through local influencer. The contract with Samsung will make our application available to 3.8 billion Samsung users worldwide every day.  

ㅇUS Market

– 2019. 08 Establish a foreign branch (California Santafe) – 2020. 02 Launch Indiegogo-Indemand & Amazon – We are negotiating about sale for FAVE and FAVE’s contents with USA Fitness franchise, 24 hour fitness.

ㅇ Israel Market

– We are looking for the B2B channel with Local Partner (Amit Scaleup Company). – Our service’s goal is Fit B2B2C. So we are negotiating about the sale for FAVE and FAVE’s contents with Israel Fitness chain, Ritual, F45. – We are planning to sell and marketing for our product and content with Amir Goodman who is the best sports star in Israel. – Amir Goodman and Yuria sashkov who is the Kick-boxing champion in Europe are broadcasting as an instructor for our fitness content.

ㅇ Collaboration with Samsung

– We are working with Samsung Electronics Co, Ltd. to connect Samsung healthcare application and got a license of SMAPP (Samsung Mobile Accessory Partnership Program). – We are going to connect FAVE to the Samsung ‘Life Style TV’ with VD business Department.    

Competitive Landscape

Worldwide, 78% of adults over the age of 18 are interested in exercise. The rest of them were found to be willing to exercise but did not participate in the actual exercise class. Our target market is the people who aren’t actually attending a fitness center, with 290,000 people worldwide. In particular, in the case of the fitness platform, since it goes beyond time and space constraints, anyone from around the world can attend exercise classes. So the fitness platform linked with exercise equipment is another It is expected to be a big market.

We can generate more sales and revenue by offering the product-related content and discounting the price of the product with the option of content subscription. Although a single product was purchased, various contents and experiences such as games, sports, and VR are possible. So the marketability of this product and contents is endless.

As you know, the Home fitness Market grew rapidly.
In last year, 12 Billion Worth equipment were sold in worldwide.

By 2023, 972 million people will pay 20Billion dollars to use home fitness equipment and content.
There are global competitors like Peloton and Mirror Fitness, but we are competitive in both quality and price.

We already have the ability to offer better subscription services at a much more reasonable price.

The peloton of the U.S. launched a product that combines a fixed indoor bicycle and an online platform On Demand service. Our smart training system is similar to Peloton’s service by combining online platforms and exercise equipment with a motion detection sensor, but our company has a difference that Peloton does not have. First, our company can provide a variety of content that will satisfy users’ needs by starting up based on a team of fitness experts and players. Second, Peloton’s service has an effective platform to induce user participation, but can not analyze the user’s exercise results. However, Our hardware has a built-in motion detection sensor that fits the characteristics of each exercise. That is supported by the medical advisory team to manage COP, Balance Index, and muscle activity information on a daily, weekly, monthly basis to enable systematic exercise. Third, Peloton’s service is exclusively for participation

in online group classes, but our service has the strength of providing not only classes through online live streaming services, but also fun training through various gamification applications, and contents linked to VR and AR contents.

STRONG FRIENDS COMPANY- FAVE

FAVE with Motion Detection Sensor + Live & Streaming Platform + Mobile Application

Series A Round Open

A variety of training contents / Motion Detection Sensor / COP Measurement System

COMPETITOR 1 – NINTENDO

Fitness Game combined Adventure

273M unit Sale / Initial Price 70$(USD) / Resale Price 300$(USD)

Specialized in Game

COMPETITOR 2 – PELOTON

Indoor Bike +Live streaming Classes

Valuation 4B / 2019/09 Nasdaq Listing / The sales 1.1M unit

Specialized in Indoor Bike

Ringfit Adventure, which is gaining popularity at home and abroad, is a competitor with similar items and contents to our company. It is an adventure method of clearing the stage while controlling the character and catching monsters using the Ringcon that performs upper body movement and the leg strap that detects the movement of the lower body. Each stage can be progressed by each exercise, and the difficulty level can be adjusted to suit the individual’s exercise ability. However, in order to play the game, not only software purchases but also a game device called Nintendo Switch must be purchased separately, so the price range is measured at around 400,000 to 500,000 won. In contrast, our products have an advantage in terms of price competitiveness because the package price including all gamification contents, fitness applications, and product built-in motion detection sensor is about half of the Ringfit.

Founders' Bio

Sedon, Hwang

CEO

Hello, I'm Sedon Hwang, CEO of Strong Friends Company who brought up the idea of FAVE and actualized it. I was a pro bodybuilder.I was one of the representatives of Muscle Mania in Korea from 2014-2017 and received the No.1 bodybuilder championship. Unfortunately, I got injured 3 weeks before the competition and my coach didn't think I would be the bodybuilder afterward. I thought my athletic career was over. I was very frustrated and couldn't accept the fact that I can't be the bodybuilder anymore. However, instead of giving up, I started doing balance training to recover from the injury and finally I won the championship I attended. Based on my experience, in order to spread the balance training out further, I created FAVE.

Investors

  • About STRONG FRIENDS COMPANY
  • Website : www.faves.co.kr
  • Location : South Korea
  • Founded year : 2017
  • Company size : 6 people
  • Total funding amount: $250,000
  • Markets: Healthcare