WiseApp

Wiseapp provides information based on its own data analysis, which is independent of any specific company or service. Wiseapp shows a statistical estimation of the usage patterns of smartphone users through a sample survey. The company analyses obtained from panel...

Highlights
Company Overview
Business Model
Competitive Landscape
Founders' Bio
Investors

Highlights

In this plethora world of mobile and web apps, how to know which one is working the best? S. Korean company’s Wiseapp, a free service is what can help users and the app developers here. It provides market data and user behaviour analysis for app businesses.

Company Overview

The company analyses obtained from panel smartphones based on demographic distribution (sex, age, area), smartphone usage rate and smartphone OS market share of different age groups in Korea for people over 10 years old.

Go-to-Market Strategy and Business Model

As per the company their unique technological advantage is that they have experience of analysing large scale wireless internet traffic for Asian mobile communication companies for many years. The company has built an automated information collection system relying 100% on mobile apps that do not discriminate between countries or terminal OSs, thereby minimizing data production costs and providing them to customers at low prices. There is an option to be a paid subscriber for Wiseapp, and get detailed usage information of Korean apps.