BEMYPET

3d webITPet

BEMYPET is a pet content based platform which provides content/community/commerce for pet parents.

Company Intro Video
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Highlights
Company Overview
Problem Overview
Solution Overview
Business Model
Competitive Landscape
Founders' Bio
Investors

Company Intro Video

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Highlights

We provide informative content in text and video and are now expanding as a platform by converting users to commerce and services.
Our MAU is over 890k of MAU as of Sep 2020
Our competitiveness is content creation based on content data and character based IP which attract millennial pet parents
With a mobile app, we provide content curation for pet parents

Company Overview

BEMYPET is a pet content based platform. As the number of pet parents has been growing rapidly, there is a demand for informative content in terms of pet parenting. BEMYPET has acquired users mainly with original content and become the most visited pet content website in Korea with more than 800,000 monthly active users. Our hit content is original animated content with animal characters which attracts millennial pet parents who want to raise companion animals as family. With a strong presence in pet content, BEMYPET aims to convert users to commerce and various services.

Problem Overview

The number of pet parents has been growing rapidly. As of 2019, 26.4% of households are estimated to have companion animals. This equals to 5.91m of households with 14m of people. Millennial pet parents spend not only more money but time to understand their companion animals better. However, there has been no community or content platform that meets their needs with quality content. Therefore, many pet parents especially who just adopted pets spend so much time searching information or tips from other people.

Solution Overview

BEMYPET, with mission of For My Happy Furry Friends, provides informative content in text and video formats. Our MAU is over 890k, and it shows pet parents demand quality informative content. We solve the problem via content, and aim to aggregate commerce and services within our content-based platform.

Go-to-Market Strategy and Business Model

Our business model is to acquire users via content and convert them towards commerce and services. Content is highly efficient way to engage loyal customers, so we have been focusing on securing our fan base via original content. With a mobile app focusing on content search/curation, we aim to become the top content app in pet space and expand into commerce and services.

Competitive Landscape

Global pet industry has been steadily growing and estimated to be USD 223.1bn as of 2019. Global pet content market is estimated to be more than USD 4bn, and expected to grow rapidly given the lifestyle of millenial/Z generations and the strong demand in digital content. However, just a few companies have penetrated the market and there has been no scaled up winner yet. Our goal is targeting global market with BEMYPET’s Originals. (English channel on YouTube: https://www.youtube.com/channel/UCXkmhxpsxlKsQl8LY8S4ziw)

Founders' Bio

Hyunjin Sung

CEO

Hyunjin has 7+ years of experiences in finance and investment area. Prior to BEMYPET, she worked at Simone Investment Managers as investing startups and VC funds. Prior to that, she worked at global banks, Societe Generale CIB and Deutsche securities. She has been a dog mom since 2007 and identified the pain points for many years, and come to start the company.

Michael Park

CPO

Michael has 4+ years of experiences in investments. Prior to BEMYPET, he had worked at Simone Investment Managers as a venture investor. Prior to that, he had worked at the Private Equity Firm, Medivate Partners. Apart from his career, he has accumulated knowledge in coding & software development from his youth periods. Utilizing his business & personal experiences, he is in charge of IT product management and development.