Dreamfora
Dreamfora is a mobile platform for setting, managing, and tracking goals and habits. Dreamfora enables users to build and manage a complete, personalized list of short- and long-term goals with minimum effort to create maximum effect. Its unique and automatic...
Highlights
Korean startup Dreamfora is aiming to become a global leader in the goal-setting app market. The goal-setting app which is in beta-testing will be launched soon officially.
The top-priority target regions are North America and Europe. As of now, the app is only provided in English due to limited resources. Target countries are countries using English as their mother tongues such as the UK, Ireland, Australia, New Zealand, Canada and the USA. And also several European countries such as Northern Europe, Netherlands, Belgium, etc.
Company Overview
Dreamfora is a mobile platform for setting, managing, and tracking goals and habits. Dreamfora enables users to build and manage a complete, personalized list of short- and long-term goals with minimum effort to create maximum effect. Its unique and automatic goal setting functions, coupled with an aesthetic design create a phenomenal user experience, serving as an effective source of motivation.
Go-to-Market Strategy and Business Model
The mobile app is currently beta testing on Google Play and the iOS version will be available in Fall 2019. Dreamfora already has 300K+ Facebook page subscribers and 20K+ beta-testers, and is backed by a pending patent regarding Deep Learning technology.
Dreamfora plans to officially launch a version 1 product later in the year, and obtain over 200K+ app users within 6 months. There are also plans to raise Series A funding to develop a version 2 product where users will be able to compete and collaborate with each other to achieve their goals. By sharing knowledge, expertise and experience, the startup aims to become a motivation hub where users can find inspiration and motivation that can be life changing.
Competitive Landscape
The core target market for Dreamfora is North America and Europe. With users from ages 20 to 29 years old who have smartphones and willingness to purchase (not just use, but purchase) a self-development app, the number of users will grow to 32 million. So the location and age range are the Serviceable Obtainable Market (SOM).
If Dreamfora expands the age range from 15 to 44 years old, the size of the audience becomes 98 million. This is the SAM (Serviceable Available Market). And if they expand the region from North America and Europe to global, the number exponentially increases to about 600 million. Clearly, the market is large enough.
To compare, there are already several goal-setting apps that have over 10 million users. The issue with those apps is that they only provide templates without tangible content. As a service providing an unprecedentedly unique feature—tangible goal achievement plans made by experts it is impossible for Dreamfora to achieve 10 million users.
Founders' Bio
Paul Kang
David Song
- About Dreamfora
- Website : www.dreamfora.com
- Location : Seoul, South Korea
- Founded year : 2018
- Company size : 2-10 people
- Total funding amount: $Undisclosed
- Markets: Mobile AppsProductivity