K2U inc

StyleupK is an online fashion platform that links korean designer brands to overseas customers.

Highlights
Company Overview
Problem Overview
Solution Overview
Business Model
Competitive Landscape
Founders' Bio
Investors

Highlights

Fashion ecommerce with a keen focus on marketing
Grown active users to 20,000 within a year
Consistent sales of more than USD15,000/ month
>20 partner k-fashion brands and growing
B2C and B2B strategy

Company Overview

StyleupK is an online fashion platform that links korean designer brands to overseas customers. It markets affordable stylish k-fashion to a global audience and allows them to shop for multiple fashion brands effortlessly at the comfort of their homes. At the same time, it helps k-fashion brands in SEO and other marketing efforts to gain brand awareness in the global marketplace and increase their market competitiveness. People can now shop for stylish and trendy k-fashion even if they are not able to travel to Korea personally.

Problem Overview

Overseas visitors to Korea love to shop due to the stylish and affordable clothing available in Korea. However, it is difficult to source for these items at affordable prices when they return to their home countries. The industry is very fragmented and many k-fashion brands find it difficult to compete with overseas brands. That’s where StyleupK comes in to connect the k-fashion brands and overseas buyers.

Solution Overview

StyleupK provides a one-stop solution for affordable k-fashion. Users come to StyleupK to shop and also source for fashion inspiration. At the same time, it takes care of the product management, customer service and also marketing for the fashion brands to make it a seamless entry into the global marketplace. Instead of sourcing different websites for trendy outfits, overseas customers can visit StyleupK and shop for multiple brands at only a one-time shipping fee.

Go-to-Market Strategy and Business Model

B2C sales
B2B sales
Brand Marketing
Website advertisement
Future AI technology for size and inventory management

Competitive Landscape

Fashion remains a huge industry globally – upwards of $2.5 trillion.
>90% of overseas visitors to Korea rated shopping as their top 2 activities, regardless of nationalities
K-fashion global sites remain fragmented and not aimed at overseas customers
With K-pop becoming more influential, K-fashion will also gain bigger traction in the near future