OSD

All-in-OneFitnessHealthPersonal TrainingWellness

ICT-Based Personalized Mobile Wellness Care Service

Company Intro Video
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Highlights
Company Overview
Problem Overview
Solution Overview
Business Model
Competitive Landscape
Founders' Bio
Investors

Company Intro Video

View Full Pitch

Highlights

[B2C Revenue/ # of Users]

2017 Revenues: $220,000/ Users: 2,050
2018 Revenues: $510,000/ Users: 5,650
2019 Revenues: $960,000/ Users: 9,270

[Accelerator]

Plug and Play Health Batch 7 (2018/US_Silicon Valley) http://www.plugandplaytechcenter.com/health/startups/health-batch-7/
ELab NYC 2020 Cohort (2020/US_NYC)
Upward Lab (2020/US_Conneticut) http://www.moveupward.city/portfolio
D.Camp x Front1 (2020/Korea)
Shinhan Futures Lab (2020/Korea)

[Patent]

Patent Registered: 4
Patent Pending : 6
Foreign PCT Pending: 3
Trade Mark Registration: 2

[Product Certification]

CE, FC, KC, TELEC – all cleared

[Achievement in US]

2018.10) Signed NDA with Vitality Group LLC
2018.11) Selected to Plug and Play Health Batch 7 in Silicon Valley
2018.11) 1st place in K-Pitch Competition – Received Award from Ministry of Science and ICT
2019.02) Invited to WCIA: News Channel Morning Show
2019.10) Received $300,000 Investment from Upward Lab with $8M valuation
2020.02) Successfully conducted a 4-month Employee Wellness pilot with Priority Life Care LLC (North Carolina)
2020.02) Successfully conducted 4-month Fitness Pilot with Crossfit: LandWarrior (Connecticut)
2020.09) Signed NDA with General Nutrition Corporation (GNC)

[TV Show]

[Articles]

Gies College of Business: Gies Business senior reimagining handheld healthcare
The News-Gazette: Wired In: Chang Hun Lee
Becker’s Healthcare Review: U of Illinois business student develops pocket-size device for health tracking
News Medical Life Sciences: First pocket-size device could revolutionize personal healthcare
AsAm News: College Student Launches Health Tech Startup
Techvicity: Fitrus Plus is the Most Accurate Portable Device to Measure Body Fat & Muscle Mass
Trend Hunter: Pocket-Sized Fitness Device
Geeky Gadget: Fitrus Plus Health System Creates Customised Exercises and Nutrition Plans
Tech Startups: Meet Fitrus Plus, the First Portable Health Companion with Customized Exercise and Nutrition Plans
Gadget and Wearable: Fitrus Plus: your pocket-sized portable health companion

Company Overview

OSD provides an all-in-one ICT-Based Personalized Mobile Wellness Care Platform, called FITRUS, powered by pocket-size IoT devices that measure, analyze and report timely and accurate 8 biometric data along with AI-Based exercise and nutrition contents, SDK, Tablet Kiosk, and Web Services to maximize health, engagement, and productivity.

Problem Overview

As the novel coronavirus continues to spread throughout the world, people continue to quarantine themselves in their homes, but experts say lack of physical activity and poor eating habits pose risks to their health. On top of that, most people lack the tools and knowledge to pursue a healthy and balanced diet and exercise at home by themselves.

65% of the global population is either overweight and obese
40% of above people develops diabetes, heart disease, and cancer
Every year, 3.2M patients die as a result of obesity.

Solution Overview

FITRUS is an all-in-one ICT-Based Personalized Mobile Wellness Care Platform powered by pocket-size IoT devices that measure, analyze, and report timely and accurate 8 biometric data along with AI-Based exercise and nutrition contents, SDK, Tablet Kiosk, and Web Services to maximize health, engagement, and productivity.

Go-to-Market Strategy and Business Model

[Business Model]

Subscription Model:
- B2C: FT-90 Days Program ($50/program)
  - individuals who are either concerned about their current health or want to be healthy. (overweight)
  - Age range from 20-40 years old who are already in healthy habits
  - athletes, trainer, gym
- B2B: Hardware Sales ($20) + Recurring Software Revenue (Fitrus Platform Fee)
  - – Life insurance
  - School Healthcare
  - Employee Wellness.
  - Fitness Center

Competitive Landscape

[TAM, SAM, SOM]

TAM: 330M (US population) * 66% (obesity or overweight) = 220M
SAM: 220M * 33% (who are willing to but wellness device according to WHO report) = 72.6M
SOM: 72.6M * 50% (competitor: wearable, scales, etc) * [2.5% (innovator) + 13.5% (early adopter)] * $120 (price of our device) = USD 871M

[Competitors]

Inbody : http://inbody.com/eng/product/inbody270.aspx
- Medical Device, most expensive device, B2B service only
Omron Scale: https://omronhealthcare.com/products/body-composition-monitor-scale-seven-indicators-hbf516b/
- wellness device, B2C only, inaccurate
Tanita Scale: https://www.tanita.com/en/
- wellness device, B2C only, inaccurate

[Competitive Advantage]

Seven Biometric Data.
AI-Based Exercise and Nutrition Guide
Pocket-sized
Low Cost
Three Sensors
Data-Driven Digital Health Contents (iOS and Android)
AI Motion Contents

Founders' Bio

Douglass Lee

CEO & Co-Founder

Ever since freshman year at the University of Illinois Urbana Champaign, Douglass's life was about solving various challenging issues around the community. So far, he founded three startups with one small exit and one fail.