OSD

OSD

All-in-OneFitnessHealthPersonal TrainingWellness

ICT-Based Personalized Mobile Wellness Care Service

Company Intro Video

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Highlights

[B2C Revenue/ # of Users]

  • 2017 Revenues: $220,000/ Users: 2,050
  • 2018 Revenues: $510,000/ Users: 5,650
  • 2019 Revenues: $960,000/ Users: 9,270

[Accelerator]

[Patent]

  • Patent Registered: 4
  • Patent Pending : 6
  • Foreign PCT Pending: 3
  • Trade Mark Registration: 2

[Product Certification]

  • CE, FC, KC, TELEC – all cleared

[Achievement in US]

  • 2018.10) Signed NDA with Vitality Group LLC
  • 2018.11) Selected to Plug and Play Health Batch 7 in Silicon Valley
  • 2018.11) 1st place in K-Pitch Competition – Received Award from Ministry of Science and ICT
  • 2019.02) Invited to WCIA: News Channel Morning Show
  • 2019.10) Received $300,000 Investment from Upward Lab with $8M  valuation
  • 2020.02) Successfully conducted a 4-month Employee Wellness pilot with Priority Life Care LLC (North Carolina)
  • 2020.02) Successfully conducted 4-month Fitness Pilot with Crossfit: LandWarrior (Connecticut)
  • 2020.09) Signed NDA with General Nutrition Corporation (GNC)
[TV Show] [Articles]

Company Overview

OSD provides an all-in-one ICT-Based Personalized Mobile Wellness Care Platform, called FITRUS, powered by pocket-size IoT devices that measure, analyze and report timely and accurate 8 biometric data along with AI-Based exercise and nutrition contents, SDK, Tablet Kiosk, and Web Services to maximize health, engagement, and productivity.

Problem Overview

As the novel coronavirus continues to spread throughout the world, people continue to quarantine themselves in their homes, but experts say lack of physical activity and poor eating habits pose risks to their health. On top of that, most people lack the tools and knowledge to pursue a healthy and balanced diet and exercise at home by themselves.
  • 65% of the global population is either overweight and obese
  • 40% of above people develops diabetes, heart disease, and cancer
  • Every year, 3.2M patients die as a result of obesity.

Solution Overview

FITRUS is an all-in-one ICT-Based Personalized Mobile Wellness Care Platform powered by pocket-size IoT devices that measure, analyze, and report timely and accurate 8 biometric data along with AI-Based exercise and nutrition contents, SDK, Tablet Kiosk, and Web Services to maximize health, engagement, and productivity.

Go-to-Market Strategy and Business Model

[Business Model]
  • Subscription Model:
    • B2C: FT-90 Days Program ($50/program)

      • individuals who are either concerned about their current health or want to be healthy. (overweight)

      • Age range from 20-40 years old who are already in healthy habits

      • athletes, trainer, gym

    • B2B: Hardware Sales ($20) + Recurring Software Revenue (Fitrus Platform Fee)

      • – Life insurance

      • School Healthcare

      • Employee Wellness.

      • Fitness Center

Competitive Landscape

[TAM, SAM, SOM]

  • TAM: 330M (US population) * 66% (obesity or overweight) = 220M
  • SAM: 220M * 33% (who are willing to but wellness device according to WHO report) = 72.6M
  • SOM: 72.6M * 50% (competitor: wearable, scales, etc) * [2.5% (innovator) + 13.5% (early adopter)] * $120 (price of our device) = USD 871M

[Competitors]

  • Inbody : http://inbody.com/eng/product/inbody270.aspx
    • Medical Device, most expensive device, B2B service only
  • Omron Scale: https://omronhealthcare.com/products/body-composition-monitor-scale-seven-indicators-hbf516b/
    • wellness device, B2C only, inaccurate
  • Tanita Scale: https://www.tanita.com/en/
    • wellness device, B2C only, inaccurate

[Competitive Advantage]

  • Seven Biometric Data.
  • AI-Based Exercise and Nutrition Guide
  • Pocket-sized
  • Low Cost
  • Three Sensors
  • Data-Driven Digital Health Contents (iOS and Android)
  • AI Motion Contents

Founders' Bio

Douglass Lee

CEO & Co-Founder

Ever since freshman year at the University of Illinois Urbana Champaign, Douglass's life was about solving various challenging issues around the community. So far, he founded three startups with one small exit and one fail.

Investors

  • About OSD
  • Website : onesoftdigm.com
  • Location : South Korea
  • Founded year : 2016
  • Company size : 17 people
  • Total funding amount: $900,000
  • Markets: Health & WellnessHealthcareIoT and InfrastructureLifestyleSports Technology

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