SG Entertainment is a human-focused production agency for idols, performers and creators.
SG Entertainment is a human-focused production agency for idols, performers and creators with a strong focus on creativity and the expression of individual emotions.
Following SG Group’s motto, “a healthy mind in a healthy body for a bright and prosperous future”, SG Entertainment strives to produce engaging content to inspire and enable the younger generations to keep an open mind, develop a positive attitude, and take their lives in their own hands. Our goal is to produce models who embody the best in our human nature.
With SG system, SG Entertainment’s mission is to find, train, and empower performers, creators, models, and thought leaders to define the way forward so that everyone can find their place and envision a harmonious future for all.
Our origins are a testament to our mission: SG Entertainment was founded by two Frenchmen stemming from humanist backgrounds. CEO Joon-Hae Spielmann in particular, who grew up in a highly creative, passionate and artistic family, has more than 20 years of experience in the music and entertainment industries.
At the crossroads of Korean and Western cultures, SG Entertainment aims to bring the best of both worlds to lay the foundations for a serene and exciting tomorrow.
Recently, as the Kpop content market has gained popularity worldwide, the content industry is changing and rising rapidly. In the Korean content industry, sales and exports, mainly on music, are on the rise as overseas export is becoming active. The average annual growth rate of the music market is 3.92%, which is an industry worth about 66.2 billion dollars in 2023 (Korea Creative Content Agency 2019 Overseas Content Market Analysis), and considering Kpop’s rapid growth rate, the proportion of future exports and overseas sales is expected to increase further.
Looking at the attached forecasts, massive net asset returns will occur as the global music and broadcasting business grows rapidly in the future.
Analyzing the Top 4 Entertainment company’s IP performance, they produce an average of 4.75 IP productions on average over 5 years. However, we are looking forward to produce a total of 164 IP productions, including MV, album, EP, single, and web series, over 2 years. Through mass production, we aim to create a massive revenue and also procure competitiveness in entertainment industry.
Besides, we are planning to collaborate with a lot of popular producers and artists in the West, which will be a strong basis for our overseas expansion. We already entered into contract with famous producers and procure a deep connection with famous concerts and channels in the West. Even though we are still a startup entertainment company, we can efficiently penetrate into the international market with our own networks and facilities.
CEO
-Concert & Performance Sound Director for David Guetta, Gad Elmaleh, Daft Punk, LMFAO, Black Eyed Peas, etc. -Festival Sound Director for Foire Aux Vins De Comar, Festival de Bourges, etc. -Sound Director for channel ARTE -Chief of Label Department -Co-founder of SG Entertainment -In charge of International strategy -In charge of A&R, Artists Development -20 years of experience in French and European Entertainment & Music Industry
CFO
-ESSEC France, Business Management major -Chief of Marketing & PR Department at Applift (German Mobile AdTech) -Chief of Customer at MagicSolver -8 years of experience working for startup companies -Co-founder of SG Entertainment -Chief of PR and Finance